---
title: 7 examples of successful Digital Marketing strategies
description: Digital Marketing is one of the popular ways to increase the reach of companies as well as sales through the use of technology and the vast world of the internet. 
date: 2021-07-10T19:01:27Z
tags: ['Examples', 'Marketing', 'Strategy']
image: /blog/digital-marketing-strategies-examples/gopro.png
author: Andreas Tzionis
authorImage: https://avatars.githubusercontent.com/u/370612
---

Introduction
------------

Digital Marketing is one of the popular ways to increase the reach of products and servcices online. There are various types of digital marketing strategies that business can use according to the results they are after, their size and their budge. They all have one thing in common. They employ digital mediums to reach users and customers which is more often than not more effective.

## Digital Marketing Examples

Each requires a different set of skillset. Some shorter form of content and some longer, some visual media and some more text based and others are one way communication channels (eg. email) compare to two way communication (eg. social media).

A few of the popular digital marketing methods are described below. 

-   **E-mail Marketing:** The use of email for sending informative and educational content to users, customers and potential partners. It's one of the first digital marketing strategies in the history of the internet (that is still working quite well).  
-   **Social Media Marketing or SMM:** The use of various social media platforms such as Facebook, Twitter or Instagram sales and brand building with the target audience.
-   **Affiliate Marketing:** A method to where the advertiser pays different promoters or influences to raise awareness or increase sales of the products and services.
-   **Search Engine Optimization or SEO:** A collection optimization tactics to rank higher in search engines and social media through the use of relevant and important keywords and better site structure.
-   **Search Engine Marketing or SEM:** These are the paid campaigns that run search engines like Google or Bing.

![Marketing Books - Picture](/blog/digital-marketing-strategies-examples/books.png)

Successful Case Studies
-----------------------

As you can see, there are many options when it comes to Digital Marketing strategies. In this article we will go through seven successful examples of companies that have taken a step further and implemented some digital marketing strategies. 

Here's what proven to be quite beneficial for them.

**1\. Airbnb**

It is a unique and creative marketplace for travels around the world, founded in San Francisco, California, in 2008, with more than 100 million users and valued at a little over 30000 million dollars in 2017 by uniting hosts and travelers on their platform. 

![Airbnb Instagram - Inspiring Content](/blog/digital-marketing-strategies-examples/airbnb.png)

One of the reasons for its success is undoubtedly the strategies of dissemination of content in social networks like Instagram with 4.8 million followers. Its objective is to share the experiences of users in an organic way that motivates other users to want to be part of this platform. But there is more, because not only do they become anchored in social networks, but on their website, they share quality content, which serves as a guide for travelers making them safer from the decisions at the time of booking.

**2\. Lego**

Who hasn't played with a Lego toy? Last year the Denmark company reached an annual sale of 5.8 billion euros. If you wonder how they achieve such levels of income through sales, that is mostly due to their marketing strategies,  expanding its market on a regular basis and offering products for all ages and for both genders.

![Lego IMDB - Movie](/blog/digital-marketing-strategies-examples/lego.png)

Lego knew that their product should connect with more people worldwide. How did they do it? They created entertainment-based content. For example, the Lego movies and their YouTube series are a perfect way to generate interest around the world and make people more curious about the company and purchasing the products they offer. They also offer a free magazine to children between 5 and 9 years old when kids can learn and have fun, which is also a nice touch.

**3\. Amazon**

You've certainly purchased a product on Amazon at least once in your life--not for nothing it is one of the most famous companies around the world. The online retailer they managed to position itself as a leader in the world market for the great variety of products it offers, gaining traffic in an organized way and adapting to the needs of the masses.

![Amazon Products - Google Search](/blog/digital-marketing-strategies-examples/amazon.png)

The people in charge of Amazon know the benefits of SEO; it is no coincidence that when we search some product online, Amazon is always present and that is because they use keywords that generate a lot of traffic. They are so aware of these benefits that they offer their collaborators SEO tools to increase the sales of their partners.

**4\. Groupon**

One of the biggest of online coupon marketplaces Groupon, founded in 2008 applied a digital stradegy to increase retention and user engagement. They used email marketing and based on the tastes of each person they offered deals to users that are are more likely to buy. On the other hand, they also make CTAs (calls to action) for their users which can only be used for a limited time.

![Groupon Email - Discounts](/blog/digital-marketing-strategies-examples/groupon.png)

**5\. Aliexpress**

This lower cost retail trading platform acts as an intermediary between Chinese suppliers and customers from the rest of the world. Of course, each purchase made generates a commission for the platform.

![Aliexpress Google - Paid Ads](/blog/digital-marketing-strategies-examples/aliexpress.png)

The strategy that this website applied was to PPC (pay to click). When someone searches for a product they offer in the web site, Google will show them right on top as an ad. That made sense for them because due to their B2B nature customers were buying in bulk which make up for the PPC costs. 

**6\. GoPro**

The largest professional camera company for all passionate adventurers who like to capture moments easily and practically without leaving aside the beauty of the moment was founded in 2002 by Nick Woodman, who was an avid surfer and skier. According to Statista (leading supplier of market data and consumer information), the company GoPro reached an income of more than 1400 million dollars through sales in 2018.

![GoPro Instagram - User Generated Content](/blog/digital-marketing-strategies-examples/gopro.png)

GoPro encourages its users to generate content so that everyone can appreciate those unique and unforgettable moments, giving their users editing programs with simple interfaces. They uploaded their users photos to their Instagram account which has 17.4 million followers, inspiring and motivating other users to follow.

**7\. M.A.C. cosmetics**

The most recognized Canadian brand of makeup all around the world, with more than 30 years in the beauty industry. There's no doubt MAC has a strong digital marketing presence through the use Instagram and Facebook with a community of over 40 million followers.

![MAC Cosmetics Instagram - Influences](/blog/digital-marketing-strategies-examples/mac.png)

In the huge and changing world of beauty, M.A.C. are ingenious with their networks through the empowerment of the diversities of people, creating educational content through various influencers and artists who like the art of makeup. That strategy causes their products to be more viewd as more valuable and sought out (many of which have being sold out).

Further Reading
---------------

Hopefully, you find these case studies inspiring and informative. Keep in mind every brand has a different customer with different interests and habbits and you need to focus on what works for you best but when you hit that sweat spot where you can communicate the value of your service or product you see satisfactory and long lasting results.

---
title: The Ultimate Guide to effective Conversion Funnel Optimization
description: Conversion funnel optimization is an inexpensive way to boost sales for your brand. Keep reading to know the best funnel optimization tips you should use in 2021.
description2: What does conversion funnel optimization entail? What can you do to get the best results from your funnels? Find the best optimization tips here in this quick post. Read now to get started!
date: 2021-07-06T19:01:27Z
tags: ['Funnel Optimization', 'Marketing', 'Strategy']
image: /blog/effective-conversion-funnel-optimization/forms.png
author: Andreas Tzionis
authorImage: https://avatars.githubusercontent.com/u/370612
---

Introduction
------------

So you have created a conversion funnel, but it just isn't kicking up dust. What should be your next move? Should you let go of the funnel and create a new one? Well, you can do that too. But, there's a far more effective approach we will share here with you for Conversion Funnel Optimization or Funnel Optimization in short. You have already spent time, energy, and money building a conversion funnel. Let's make the conversion funnel work and make the most out of it!

How to optimize a conversion funnel for better results?
-------------------------------------------------------

Optimizing a conversion funnel allows you to aim for measurable goals and better customer/buyer journey. Since it involves testing, measuring, and implementing different iterations of the funnel, it sets an excellent launchpad for continuous evolutionary improvement. 

Here are some of the best ways to optimize a conversion funnel and achieve better results.

1.  ### Set up goals in Google Analytics

Why do you want to optimize the conversion funnel? Which specific actions do you want the visitors to take once they land in your sales funnel? These should be considered as goals for your conversion funnel that you can effectively track using Google Analytics. You can [set up the goals](https://support.google.com/googleanalytics/bin/answer.py?hl=en&answer=55515) using a Goal Template or Smart Goal. Brands can even create their own goals and start tracking them.

All you have to do is define the goal name, the funnel, and the goal value. Let's say you want to boost product sales. The goal name can be 'Purchase Product.' You can then mention the worth of a completed goal. In other words, you can define the number of product purchases that contribute to goal completion. Then you will also have to add the conversion funnel or pages that are involved in the funnel.

![Google Analytics - Conversion Events](/blog/effective-conversion-funnel-optimization/analytics.png)

Once you have goals setup, Google Analytics will track the relevant user activities on your site and provide you with relevant metrics to discover when and where visitors leave the conversion funnel. With that information, you can systematically eliminate limitations and setbacks in your conversion funnel.

2. ### Turn landing pages into opportunities

How optimized are your landing pages? You can optimize several elements in a landing page like headlines, copy, color, font style, purchase path, and more to develop a streamlined conversion funnel. It allows minimizing the distraction and keeps the prospects focused.

The headlines should be well-tested because it is the first thing visitors see on the page. Landing page copy must reflect the product value and benefits. The tone matters as well.

![Landing Page - Pretty Funnels](/blog/effective-conversion-funnel-optimization/landing.png)

An in-depth audience analysis will help you nail that. [Color and font style](http://www.quicksprout.com/2011/12/01/what-i-learned-about-you-through-5-redesigns/) can also be tested. So, make sure you know how different colors and styles impact the conversion funnel.

Most importantly, eliminate roadblocks to conversion. The purchase path should be buttery smooth, and intuitive. So to archive that keep the navigation super simple and lower the page loading time. [Google's PageSpeed Insights](https://developers.google.com/speed/pagespeed/insights/) will help uncover the friction. Get rid of anything that isn't relevant to the target audience.

3.  ### Test the sign-up forms

Next, test the [sign-up forms](https://thegood.com/insights/sign-up-form-design/). The elements that should be probed are headlines, text box words, textbox placement, text boxes per page, and captcha. Optimizing these elements is not a huge ask.

Headlines can be optimized the way you tested them for landing pages. The right headline can boost the signups significantly. Make sure you make it crystal clear what visitors must enter in the text boxes. The text box words should be precise and clear.

![Sign Up - Pretty Funnels](/blog/effective-conversion-funnel-optimization/forms.png)

Arrange the text boxes properly. Moreover, test the number of text boxes as well. The popular belief is that more text boxes create friction and reduce conversion rates. That is not always true. 

The more information you collect the higher chance to understand your prospects and to better tailor the experience for them. Therefore, run tests and remove or update the text boxes that confuse people. Also, when you collect all the necessary information and you are confident about it consider removing the extra inputs.

Lastly, consider [dropping the captchas](https://moz.com/blog/captchas-affect-on-conversion-rates)  that is too difficult to decipher. They are a significant road bump to the sign up forms and a lot of times have no business value.

4.  ### Optimize the email newsletter

An email newsletter is an integral part of any conversion funnel. It is crucial that you test its performance and make necessary changes. Focus on elements like subject copy, email body, CTA, and performance metrics like open rates and click-throughs.

![Newsletter - Pretty Funnels](/blog/effective-conversion-funnel-optimization/newsletter.png)

The [subject line](https://optinmonster.com/101-email-subject-lines-your-subscribers-cant-resist/) should trigger curiosity. Hence, make sure the copy is compelling and addresses the audience's pain points. Although the same concept would apply to the email body, you can follow these time-tested tips as well.

The CTA or [Call-to-Action](https://www.campaignmonitor.com/blog/email-marketing/75-call-to-actions-to-use-in-email-marketing-campaigns/) must be tested since it drives recipients to take action. Moreover, you will also have to test the CTA position to grab maximum attention and clicks.

5.  ### Run A/B tests for usability

Both [user testing](http://www.useit.com/alertbox/20030825.html) and A/B testing are essential to optimize and develop a solid conversion funnel. Begin with user testing by employing credible testers to focus on specific aspects of the funnel.

![A/B Testing - Pretty Funnels](/blog/effective-conversion-funnel-optimization/abtest.png)

The focus group should test the elements that play the most crucial role in conversion---for instance, the signup forms. Get the insights and start working on them. Implement the information and begin testing the results.

A/B testing will help you get the most out of usability testing. It will effectively narrow down the alternatives and land you the most optimum conversion funnel. A/B tests can be used to confirm the usability test results.

Keep reading!
-------------

That's everything we are using to improve our funnels. Optimizing a conversion funnel demands continuous efforts, creativity, passion, and patience on your part. Take a deep dive to systematically address every issue with your sales funnel and optimize it with the tips mentioned above. Some of the tactics above are easy enough and can apply right away (like dropping the captcha). Others, might take a bit more time (like A/B testing) but will be worth it in the end. Hopefully, you found this post valuable. If you did, don't forget to check out our post on "Successful Digital Strategies" (link below)!



Blog Posts

The Ultimate Guide to effective Conversion Funnel Optimization